Why Agent Provocateur Is Booming

AGENT PROVOCATEUR's profit before taxes has doubled in the past financial year. Revenue soared from £1,665,000 to £3,797,000, with total sales increasing by 24.5 per cent.

The luxury lingerie label opened 11 stores during 2012 and 2013, in cities including Milan, Hong Kong, Sydney and Montreal. The company plans to further its expansion, with boutiques opening in Chengdu, San Francisco, Los Angeles, Toronto and Calgary within the next few months, The Telegraph reports.

The brand's "very successful" collaboration with sisters Penélope and Mónica Cruz was also thought to have boosted turnover. The siblings unveiled their debut collection for the label in July last year.