Peter Pilotto For Target Unveiled

 

LONDON-BASED designers Peter Pilotto and partner Christopher De Vos have unveiled their new collection for Target - and it is exactly what fans of the brand will have hoped. Vibrant contrasting prints, scuba shapes, colour-blocked separates and sleek accessories, as well as a new addition to the boys' repertoire: swimwear.

"I think what we were really into was that we would be able to do a category that we'd never really done properly. So doing swimwear was really new, really exciting for us," De Vos told Racked.
Pilotto also revealed that, while designing within much stricter cost parameters was not without challenges, there were also lots of benefits.

"For our own collection, the prints are engineered for every garment - so every garment is its own different print, and that's what also makes the production very expensive because you almost have to cut every garment one by one in production," Pilotto explained.  "Of course here there were very different sort of rules of how to produce, and so we had to work on prints that fit into that different way of producing. We worked a lot with different layers in the prints, so there are a couple of nature print families but worked out in different ways. Target was open-minded to us doing hundreds of prints, so it was great."